We considered some of the main principles upon which we wished to build
this company. These were largely influenced by the failings of the other
providers in this sector and included:
The main concern of the holiday-home owners appeared to be that
they had lost the direct contact that they had previously enjoyed
with the holidaymakers when things were working well.
was established to put back that direct contact between holiday-home
owners and holidaymakers leaving every aspect of the booking between
the two parties to themselves.
Many companies in this sector are continuously searching for ways
to generate more revenue. For example, introducing booking fees,
premium listings, monthly packages, platinum/gold levels of service,
last minute deals, special offers, insurances and add-ons such as
car-hire, allowing other companies and agencies to flood their database
with thousands of properties, etc. Weightings are often applied
to search criteria enabling charges to be made to holiday-home owners
to get their properties to the top of the holidaymakers search list.
wants to treat all holiday-home owners and holiday-makers in an
equal and fair way. No attempts will be made to introduce fancy
schemes to raise revenue, secondary sales or add-ons etc. Nor, will
we ever attempt to charge holidaymakers a booking or service fee.
A simple transparent one off annual subscription of £299 including
VAT will be charged equally to all holiday-home owners. Weightings
will only ever be fairly applied to search criteria that reflects
quality and efficiency for holidaymakers with no influence by applying
costs/charges. Thus we will create an inherent striving by holiday-home
owners to provide a quality service to holidaymakers to feed into
the review process which in turn will influence ‘positioning’ in
the search criteria results lists. A self fulfilling prophecy.
Value for money
Accounts on the internet illustrate the massive profits that the
controlling organisations have made resulting from the monopoly
hold that they have on this sector. The year on year increases in
profit continue to push the price of the holiday up for the holidaymaker
and eat away at the return on the capital investment made by the
holiday-home owners. This obviously reduces the value for money
to both the holidaymaker and the holiday-home owner.
has carefully calculated its one off annual fee of £299 including
VAT to ensure that sufficient revenues are generated to invest in
the advertisements necessary to compete with the current monopoly
companies to attract holidaymakers. Further, remaining significantly
cheaper than those larger companies. Similarly, by not charging
the holidaymakers a booking fee (a 10% - 60% addition with some
companies) the holidaymakers also get value for money.
Transparency and Openness
There appears to be very little transparency with the large monopoly
providers in this market. Very few mechanisms are in place with
the big companies to genuinely consult customers and seek feedback
on the service level provision. Where customers in large numbers
have attempted to influence service levels of provision it seems
that they are totally ignored.
is building in mechanisms to consult its customers and engage in
meaningful review, evaluation and feedback processes to ensure that
its provision reflects the needs and wishes of its valued customers.
In the unusual event we have to change some term or condition then
we will treat our customers with respect giving full consultation
Owners has also made a promise to peg our fees for 3 years from the date of subscription